CASE STUDIES

CATHAY PACIFIC

Fifteen Videos covering our favourite spots in Beijing and Shanghai

BRIEF

Promote Beijing and Shanghai to a millennial audience showcasing more than just the obvious tourist locations.

SOLUTION

15 original in-depth videos for online and in-flight with topics ranging from discovering the Best Peking Duck in Beijing to The Best Small Bars in Shanghai.

RESULTS

Campaign Ongoing

THE CONTENT

HONG KONG TOURISM BOARD

Fifteen Videos featuring old and new Hong Kong

BRIEF

Promote new and old areas and experiences in Hong Kong to align with the 2017 marketing schedule.

SOLUTION

15 original video concepts across our original series discovering the best food, nightlife and adventure experiences in Hong Kong.

RESULTS

  • Campaign Reach: 10 Million+
  • Video Views: 4 Million+
  • Best Performing Video: 650K+ Views
  • Minutes Watched: 2.3 Million+
  • Engagement: 110,000+
  • Post Clicks: 400,000+

THE CONTENT

AKITA PREFECTURE & TRAVEL DESIGN

Discovering an authentic part of Japan

BRIEF

Inform tourists that there is much more to experience beyond Tokyo, Kyoto and Osaka. Showcase Akita as a must-visit destination in Japan.

SOLUTION

An ongoing partnership where we create high quality content to promote different parts of the region. Focusing on traditional food, culture and nature.

RESULTS

  • Campaign Reach: 3 Million+
  • Video Views: 1 Million+
  • Best Performing Video: 300K+ Views

THE CONTENT

CONTIKI & VISIT BRITAIN

Five Videos for the Contiki & Visit Britain Channels showcasing the best of Britain

BRIEF

Bring the ANYDOKO magic to Contiki and Visit Britain to showcase there is more to Britain than London.

SOLUTION

5 original videos created directly for Contiki and Visit Britain to be shown on their company social media channels to promote tours and tourism to Britain.

RESULTS

Campaign Ongoing

THE CONTENT

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