HONG KONG TOURISM BOARD

INTRODUCTION

Hong Kong is widely known as one of Asia’s top nightlife destinations. From world-class cocktail bars to bustling clubs and live music venues. The famous Lan Kwai Fong and SoHo districts feature entertainment for everyone. However, Hong Kong’s nightlife has been in crisis. The pandemic caused venues to temporarily close and shut down the industry for months.

CHALLENGE

We were engaged to promote a part of Hong Kong that was suffering. To shine a spotlight on venues that were potentially on their last breath. We needed a campaign that would invigorate Hong Kong’s nightlife.

Even though restrictions were easing many people were still hesitant to visit the busy bars and lively Lan Kwai Fong and SoHo districts. It was essential to show Hong Kong’s nightlife was back to normal and safe.

SOLUTION: THE NIGHTLIFE SERIES

We created the Hong Kong Interactive Nightlife Series. We worked closely together with many of our favourite bars and venues in Hong Kong to create content that was much more than a promotion.

We crafted in-depth stories about each venue where bar owners and Hong Kong locals were able to share their passion about Hong Kong’s nightlife. In the films, we go beyond as we dive into mixologist’s history and the evolution of Hong Kong’s night entertainment over the years.

SOLUTION: CONNECTED AND PERSONAL

As always, we created a series that was deeply personal. Putting the characters of Hong Kong in the spotlight makes the venues more approachable to the viewer.

All videos were published individually and also part of a special interactive series on YouTube where the audience can click their own journey together.