Jardine Restaurant Group
Joyful Meals
Brief
Jardine Restaurant Group operates several of Asia’s most popular casual restaurants. Their brands include KFC, Pizza Hut, PHD and more. The brand was going through a rebranding and approached us to create a brand film that would showcase the wealth of its restaurants and their aspirations for the future.
Solution
The group’s new mission was to bring joy through food so we produced a brand film that is all about the great experiences of enjoying food. We approached the brand film as we would a television commercial and created a visually appealing film that follows the story of different restaurants and consumers. No matter if you dine in with friends, pick up your food for a study session or receive a delivery for movie date night we showed that the group provides you with joyful food every single time.
RESULTS
The film was published on the company’s website and social channels. It was received very well and is used to create more opportunities for the brand globally as well as to attract new talent.
