Hong Kong Tourism Board

Of Course in Hong Kong

Food and Drink
Shopping and Fun
Nature and Adventure
Art and Culture

Brief

The Hong Kong Tourism Board was looking to reach Filipino travellers throughout Southeast Asia, a group that is social media savvy and always in tune with the latest trends on Instagram and TikTok.

Solution

We cast four prominent Filipino Hong Kongers, each famous in their own category. Featuring this talent, we created a Hong Kong take on the ‘Of Course’ video trend, showcasing art, culture, food, adventure and shopping throughout the videos.

RESULTS

The videos received hundreds of thousands of views and positive reactions from Filipinos across the region.

Back

Details

Title:
Of Course it’s in Hong Kong
Content Type:
Branded Content
Platforms:
Social Media
Deliverables:
12 x Social Promos

Credits

Director:
Vikash Autar
Cinematographer:
Zell Cheung
Editor:
Caius Chung
Colourist:
Chung Chow
Producers:
Emily Cheng

Client:
Hong Kong Tourism Board
Agency:
ANYDOKO Studios

SERVICES PROVIDED

Social Strategy, Creative, Writing, Casting, Directing, Film Production, Post-Production, Sound Mix, Publishing

image description

DISCOVERY CHANNEL

Hit the Road: Hong Kong
image description

Qantas

Sides of Singapore