Aircalin = New Caledonia
Aircalin has not ventured much into video marketing with most of their commercials featuring only scenic shots. The airline approached us and asked us to look at how we could create an engaging online commercial for them to promote the territory and the airline.
Since Aircalin is the flag carrier of New Caledonia and one of the few airlines that flies to the territory we conceptualised a piece that shows the cornerstones of the New Caledonia experience and links this back to the airline. We created a film that is simple yet shows a diverse New Caledonia. Since the airline works with smaller media budgets we optimised the film for social media by utilising a rhythmic island beat combined with big bold titles. Our Sydney team flew into the region and travelled around the islands over 3 days to film the piece including epic aerials and water shots.