Aircalin

Aircalin = New Caledonia

A rhythmic online commercial to celebrate New Caledonia.

BRIEF

Aircalin has not ventured much into video marketing with most of their commercials featuring only scenic shots. The airline approached us and asked us to look at how we could create an engaging online commercial for them to promote the territory and the airline.

SOLUTION

Since Aircalin is the flag carrier of New Caledonia and one of the few airlines that flies to the territory we conceptualised a piece that shows the cornerstones of the New Caledonia experience and links this back to the airline. We created a film that is simple yet shows a diverse New Caledonia. Since the airline works with smaller media budgets we optimised the film for social media by utilising a rhythmic island beat combined with big bold titles. Our Sydney team flew into the region and travelled around the islands over 3 days to film the piece including epic aerials and water shots.


Details

Title:
Aircalin = New Caledonia
Content Type:
Online Commercial
Platforms:
Facebook, YouTube, Instagram
Deliverables:
1x Online Commercial

Credits

Director & Writer:
Vikash Autar
Cinematographer:
James Gilligan
Editor & Colourist:
Michael Thompson
Junior Producer:
Chelsea Li

Client:
Aircalin
Agency:
ANYDOKO Creative Studios

SERVICES PROVIDED

Social Strategy, Creative, Scripting, Casting, Directing, Film Production (Overseas), Aerial Film, Post-Production, Sound Mix