Visit Britain
Best of Britain
BRIEF
Visit Britain wanted to attract more youthful travellers to the United Kingdom and show them that the Island has more to offer than just London. Contiki was in the process of launching new Britain tours and wanted to showcase the quality of the more in-depth Contiki experiences.
SOLUTION
We created the ‘Best of Britain’ series focusing on food, music and exploration. We wrote the scripts, perfected the itinerary with the clients, planned the full overseas production and directed and filmed on-site in London, Manchester, Cardiff and Liverpool. Our in-house team also provided full post-production services from our Sydney office.
RESULTS
The videos were published on the Visit Britain, Contiki and MTV channels (online and broadcast). They received lots of positive reactions and close to a million views.
