Breville creates best-in-class kitchen appliances for consumers. After becoming the staple brand for home espresso enthusiasts the company was ready to entice tea lovers with its range of tea makers. We were approached to create a series of commercials that dive into the new product while not being a boring product spot.
We created the ‘Get Loose’ concept. The name is linked to loose-leaf tea which is what the tea makers specialise in.
The spots used a custom-composed music track to craft a rhythmic sensation that shows what it’s like to brew tea. We used editing, music and funky title animations to create advertisements that feel more like a music video than a commercial spot.