Airtasker

Chicken Run

We put Sydney’s best fried chicken on the map.

BRIEF

Airtasker allows users to post any sort of task and hire people to help them out. The company wanted to create engaging content for its social pages and its marketing team created a new campaign called ‘Awesome Tasks’. As part of the campaign, Airtasker posted a task asking help to find the best-fried chicken in Sydney. The lucky person they awarded the task to would get paid to eat fried chicken all day. We were asked to create engaging content around the campaign.

SOLUTION

We created the ‘Airtasker Chicken Run’, a fun short-form video featuring Sydney’s best-fried chicken. Our team researched and partnered with the fried chicken restaurants in Sydney and created an action-packed itinerary. The production team worked on-site with the non-talent to get genuine reactions to create a fun video to promote Airtasker’s task while still providing a genuine review of the city’s top chicken spots.

RESULTS

The video performed well with over 100,000 views and received many positive reactions on Facebook and YouTube.


Details

Title:
Airtasker’s Chicken Run
Content Type:
Branded Content (Online)
Platforms:
Facebook, YouTube, Instagram
Deliverables:
1 Hero Video

Credits

Director:
Vikash Autar
Producer:
David den Engelsman
Editor:
Daniel Gregson
Junior Producer:
Brianna Ng
Client:
Airtasker
Agency:
ANYDOKO Creative Studios

SERVICES PROVIDED

Scripting, Directing, Film Production, Post-Production, Sound Mix