Accor’s Ibis Styles hotel chain is a modern version of the budget Ibis brand which offers stylish rooms with amenities at an affordable price. The hotel chain wanted to create a commercial to showcase the wifi connectivity in the hotels.
We created a simple campaign that appealed to all generations. By showcasing the struggles modern grandparents go through every day as they navigate the newest technologies. As part of the campaign, we created two identical versions for two different markets by replacing the actors with local actors.
The campaign has been airing throughout the Asia Pacific region.