Hong Kong Tourism Board

Hello HK!

Cheers Around Town
Unique Dining

Brief

As Hong Kong opened up the Hong Kong Tourism Board launched its Hello Hong Kong campaign. They wanted to create lots of content promoting typical and iconic Hong Kong experiences.

Solution

We partnered with the tourism board’s agency GREY to create several food-related social films.

We produced films that showcase the diversity of Hong Kong’s local cuisine and that dive into iconic venues such as the local Cha Chaan Teng and Aqua Luna.

All films were captured with the different social formats in mind so that ideal versions were created for the different sizing on TikTok, Instagram, Facebook, WeChat and YouTube.

RESULTS

The films were pushed out on the tourism board’s social channels and received millions of views. Unique versions were created and displayed throughout subway stations around the globe.

Back

Details

Title:
Hello HK!
Content Type:
Social and Outdoor Commercials
Platforms:
Social Media and Outdoor
Deliverables:
2 Videos

Credits

Director:
Vikash Autar
Cinematographer:
Henry Lee
Editor:
Mart Sarmiento
Colourist:
Chung Chow
Producers:
Chelsea Li, AJ Chan, Tim Cheung

Client:
Hong Kong Tourism Board
Agency:
GREY.

SERVICES PROVIDED

Casting, Directing, Film Production, Post-Production, Sound Mix, Publishing

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DISCOVERY CHANNEL

Hit the Road: Hong Kong
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Qantas

Sides of Singapore