Hong Kong Tourism Board
As Hong Kong opened up the Hong Kong Tourism Board launched its Hello Hong Kong campaign. They wanted to create lots of content promoting typical and iconic Hong Kong experiences.
We partnered with the tourism board’s agency GREY to create several food-related social films.
We produced films that showcase the diversity of Hong Kong’s local cuisine and that dive into iconic venues such as the local Cha Chaan Teng and Aqua Luna.
All films were captured with the different social formats in mind so that ideal versions were created for the different sizing on TikTok, Instagram, Facebook, WeChat and YouTube.
The films were pushed out on the tourism board’s social channels and received millions of views. Unique versions were created and displayed throughout subway stations around the globe.