Discovery Channel
Taste of Korea
Brief
The Korean Government started a campaign to promote kimchi globally. Alongside an hour-long Documentary on Discovery Channel, they also wanted to create a television commercial to promote the different types of kimchi.
Solution
Our Creative Director worked with Discovery Channel and MKIM & CO. to create a fun quirky television spot that jumps through the most famous types of kimchi.
RESULTS
The commercial is currently airing globally.
