Qantas

Brief

Qantas changed its hub from Dubai to Singapore and required content to promote the new stop-over destination to travellers in Australia and the UK. We were tasked by the clients and agency to showcase that there is much more to explore in the city-state than most visitors realise by utilising the most typical and unexpected Singapore experiences. The Qantas and Singapore Tourism Board ambassadors needed to be a major part of the content and as always the films were required to be social-friendly and adaptable to all social channels. 

Solution

Dentsu Australia partnered with us to create the ‘Sides of Singapore’ content series. We created distinct short episodes that showcase two different sides of Singapore. Focusing on food, adventure, culture and nightlife. Our team perfected the scripts, planned the full overseas production, directed and filmed on-site (including aerial) and provided full post-production services in-house. 

RESULTS

Great reactions on social media with high click-through rates to the campaign and destination website. An increase in Qantas travellers from the UK and Australia that are choosing to spend time in Singapore on their journeys.