Hong Kong Tourism Board
Wine and Dine
Brief
Hong Kong Tourism Board launched its annual Wine and Dine Festival. As the first post-covid event the organisation wanted to create a social campaign to create as much excitement for the event as possible.
Solution
Hong Kong Tourism Board’s agency GREY partnered with us to create several social films that look at a different aspect of Hong Kong’s food and beverage offering. From innovative dishes that transform local classics to vibrant nightlife and waterfront dining, each of Hong Kong’s food and beverage features was put in the spotlight.
We created distinct executions for the different experiences. From cinematic cooking films to videos that mimic navigating Google Maps. A true blend of animation, compositing and filmmaking. As unique as Hong Kong’s dining scene.
All films were captured with the different social formats in mind so that ideal versions were created for the different sizing on TikTok, Instagram, Facebook, WeChat and YouTube.
RESULTS
The films were pushed out on the tourism board’s social channels and received millions of views. Special versions were created and displayed throughout all of Hong Kong’s MTR stations.
